H 2cm x L 10cm x W10cm
Words from Daniela
'I believe that you should always be doing something you enjoy, but of course, sometimes this can be difficult. When you own your own business there’s a lot of boring stuff too. I just try and make everything I do interesting. The beauty of working for yourself is that you can essentially do what you want, and if you’re happy, then your business will run better.
I studied fine art and sculpture at Central St Martins, and knew early on that my career wouldn’t involve getting a regular job, sat at a computer or stuck in an office. I set up the business pretty much straight after university, which looking back at it, was a pretty bold move. I now make furniture and homewares from my studio in Walthamstow, and also teach a lot of workshops like metalwork and welding. I’ve never really had another job apart from this.
Alongside getting the business up and running, I also started a yoga teacher training course. I knew in my head that teaching yoga would help me navigate the new business and find my way through. I still feel like I’m finding my way, especially when it comes to the work/life balance, but yoga helps by giving me structure and discipline, and I explore a lot of these themes in my work.
At art school, I was always drawn to more industrial materials such as concrete and metal because I like the way they represent strength and durability. This for me goes hand in hand with yoga. When you practice you’re building up that physical support in both body and mind. Once you’ve got those techniques down and you feel rooted, everything can then grow from there. My collections are quite simple, yet strong, and I make things that have support and structure. The ideas for most of my designs stem from that relationship between the materials and my practice.
When it comes to self-care, I think we all need a little nudge to keep up our own rituals. Making the effort to do small things, like burning incense or lighting a candle, can really set up your morning. Tending to yourself first, before tending to other people (responding to emails for example) is very important.
I think recent events have also helped us reflect. I’ve actually loved this period. When deadlines and other pressures are suddenly taken away, I find things come to you a lot easier. I just hope we take it and learn from it, and resist the urge to just dive back into the madness. It’s been a good opportunity to press the reset button and ground ourselves. The stronger your roots, the taller you’ll grow.'